International Journal of Management and Business (IJMB)
Vol. 1 No. 1 (2020): IJMB Vol.1 No.1 (2020)

The Effect of Multi Level Marketing Information System and Product Quality on Member Performance: Pengaruh Sistem Informasi Multi Level Marketing (MLM) dan Kualitas Produk terhadap Kinerja Member

Mulia Wanto (Universitas Putera Batam)
Lido Sabda Lesmana (Universitas Dharmas Indonesia)



Article Info

Publish Date
31 May 2020

Abstract

Human resources are a valuable asset in the company, the Information System Multi Level Marketing (MLM) and good product quality will improve performance Member. This study aims to prove that the effect of the partial and simultaneous variable Information System Multi Level Marketing (MLM) (X1) and Product Quality (X2) to the Member-performance variable (Y) on PT Melia Sehat Sejahtera in Batam. The analysis used in this research is multiple linear regression analysis that has the objective to determine the magnitude of the regression coefficients which will show the level of influence of independent variables on the dependent variable. T test results showed that the variable Information System Multi Level Marketing (MLM) (X1) significantly affects the performance Member (Y) and Product Quality variable (X2) significantly affects the performance Member (Y). The test results show that F Information System Multi Level Marketing (MLM) (X1) and Product Quality (X2) the simultaneous effect against Member Performance (Y).

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Journal Info

Abbrev

ijmb

Publisher

Subject

Economics, Econometrics & Finance

Description

International Journal of Management and Business is an academic journal published by the Perkumpulan Doktor Indonesia Maju (PDIM). The aim of IJMB is to promote innovative thinking in the field of management and other related fields. This journal focuses primarily on promoting research results ...