TELKOMNIKA (Telecommunication Computing Electronics and Control)
Vol 17, No 1: February 2019

Analysis of DBSCAN and K-means algorithm for evaluating outlier on RFM model of customer behaviour

Siti Monalisa (Universitas Islam Negeri Sultan Syarif Kasim)
Fitra Kurnia (Universitas Islam Negeri Sultan Syarif Kasim)



Article Info

Publish Date
01 Feb 2019

Abstract

The aim of study is to discover outlier of customer data to found customer behaviour. The customer behaviour determined with RFM (Recency, Frequency and Monetary) models with K-Mean and DBSCAN algorithm as clustering customer data. There are six step in this study. The first step is determining the best number of clusters with the dunn index (DN) validation method for each algorithm. Based on the dunn index, the best cluster values were 2 clusters with DN value for DBSCAN 1.19 which were minpts and epsilon value 0.2 and 3 and DN for K-Means was 1.31. The next step was to cluster the dataset with the DBSCAN and K-Means algorithm based on the best cluster that was 2. DBSCAN algorithm had 37 outliers data and K-means algorithm had 63 outliers (cluster 1 are 26 outliers and cluster 2 are 37 outliers). This research shown that outlier in DBSCAN and K-Means in cluster 1 have similarities is 100%. But overal outliers similarities is 67%. Based the outliers shown that the behaviour of customers is a small frequency of spending but high recency and monetary.

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Journal Info

Abbrev

TELKOMNIKA

Publisher

Subject

Computer Science & IT

Description

Submitted papers are evaluated by anonymous referees by single blind peer review for contribution, originality, relevance, and presentation. The Editor shall inform you of the results of the review as soon as possible, hopefully in 10 weeks. Please notice that because of the great number of ...