DEMAnD
Vol 2 No 2 (2020): December 2020

Pengaruh Strategi Pemasaran, Pemberdayaan, dan Pelatihan Terhadap Produktivitas Pengrajin Kain Tapis di Kabupaten Pringsewu

Bunga Ayu Sucinda (UIN Raden Intan Lampung)
Meliyanti (UIN Raden Intan Lampung)
M iqbal Arya pramudya (Uin raden intan lampung)
Vicky F Sanjaya (UIN Raden Intan Lampung)

Article Info

Publish Date
30 Dec 2020

Abstract

The purpose of this study was to see the effect of Marketing Strategy, Empowerment and Training on the productivity of the marketing filter cloth craftsmen. The number of respondents studied was 78 people, using saturated samples. Data collection was done by distributing questionnaires. The analysis technique used is multiple linear regression. The findings in this study are Marketing Strategy, Empowerment and Training have a positive and significant effect on employee work productivity.

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Journal Info
DEMAnD
Website

Abbrev

demand

Publisher

Sekolah Tinggi Ilmu Ekonomi PGRI Sukabumi

Subject

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

Description

Digital Economic, Management and Accounting Knowledge Development (DEMAnD) is a scientific journal in the fields of Economics, Management and Accounting. Published every 6 months or 2 times a year, to be precise in June and December. DEMAnD is an open access journal, but it is in its policy not to ...