Akrab Juara : Jurnal Ilmu-ilmu Sosial
Vol 3 No 3 (2018)

DAMPAK PELAYANAN TERHADAP LOYALITAS PELANGGAN (Studi kasus pada UD. Cahaya Unggas)

Mursalim Mursalim (Unknown)

Article Info

Publish Date
05 Aug 2018

Abstract

This study aimed to analyze the influence of the service quality, customer loyalty at UD. cahaya unggas in Konawe Southeast Sulawesi. Sampling conducted using purposive sampling technique of 100 respondents. Data were collected by using the questionnaire method is to provide a list of statements and questionnaires directly to the respondents. Data analysis techniques in this study using PLS analysis. Results of this study indicate that the service quality affects toward customer loyalty. Keywords: service quality and customer loyalty.

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Journal Info
Akrab Juara : Jurnal Ilmu-ilmu Sosial
Website

Abbrev

akrabjuara

Publisher

Yayasan Akrab Pekanbaru

Subject

Biochemistry, Genetics & Molecular Biology Chemistry Medicine & Pharmacology

Description

URNAL AKRAB JUARA adalah sebuah jurnal pendidikan dan pengetahuan yang berkaitan dengan ilmu-ilmu sosial untuk para pendidik dan pendidikan yang ingin menungkan hasil karya ilmiahnya dengan nuangsa teknologi pembelajaran serta pengajaran dalam bidang masing-masing ...