Conference In Business, Accounting And Management (Cbam) 2012
Vol 1, No 1 (2012): Conference In Business, Accounting And Management (Cbam) 2012

Gaya Hidup Hijau: Membeli E-Ticket

Christina Rahardja Honantha (Fakultas Bisnis dan Ekonomika Universitas Surabaya)



Article Info

Publish Date
01 Jan 1970

Abstract

Be green in style is popular today. There are several activities of “green chic”; eco fashions, go online shopping, and buy local. Purpose of this study was to describe consumer behavior in Surabaya consuming e-ticketing services in business aviation low cost carrier (LCC) as one of green in style. Using the elements of consumer behavior study; 5W 1H. In this research, respondents are who had bought and used e-ticketing services in business aviation low cost carrier (LCC) in Surabaya at least 2 times in the last 1 year, buying and using the services of low cost carrier airlines (LCC) with buy e-ticketing service for personal gain, based in Surabaya, graduate a minimum high school education. Analysis use frequency tables, tables percentage bar charts and cross tabulations method. This research result showed that e-ticketing service users in the business aviation low cost carrier (LCC) most were women. Respondents use e-ticketing service for holidays. The reason uses e-ticketing services because of practical. Respondents usually frequent purchases and travel by purchasing tickets using e-ticketing service between 2-4 times in the last 1 year. At the end, majority of respondents were satisfied after using e-ticketing service due to time saving and practical.Keywords: Green marketing, green lifestyle, consumer behavior, online shopping for e-ticketing.

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Journal Info

Abbrev

cbam

Publisher

Subject

Economics, Econometrics & Finance

Description

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