The Influence of Product Quality, Word of Mouth, and Location on Consumer Purchase Interest

M Syarifuddin Rosyid (Departement of Management, Faculty of Economics and Business, Narotama University)
Joko Suyono (Economics and Business Faculty Management and Marketing Study Program Narotama University Surabaya)
Damasari Ratnasahara Elisabeth (Sekolah Tinggi Ilmu Ekonomi Mahardika, Departement of Management, Surabaya, Indonesia)

IJEBD (International Journal Of Entrepreneurship And Business Development)
Vol 3 No 1 (2019): September 2019

Purpose: Therefore this study is intended to analyze whether product quality, word of mouth, and location can influence consumers buying interest to buy UKM product Design/methodology/approach: This research is quantitative study Findings: The result showed that the three hypotheses proposed had a significant and supported. Research limitations/implications: This research is quantitative study with a sample of 190 respondentS IN wedoro Village Practical implications: The result showed that the three hypotheses proposed had a significant and supported. Paper type: This paper can be categorized as case study paper