Jurnal Master Pariwisata (JUMPA)
Volume 01, Nomor 01, Juli 2014

KOMODIFIKASI DRAMATARI “CAK RAMAYANA” DESA SINGAPADU DALAM INDUSTRI PARIWISATA

Sri Dwi Lestari (Program Studi Magister Kajian Pariwisata Universitas Udayana)



Article Info

Publish Date
30 Sep 2014

Abstract

Tourism development causes commodification on several cultural components. One of them is commodification of Cak Ramayana dance drama in Singapadu village. The performance of Cak Ramayana dance drama by dance groups from Singapadu nowadays are performed routinly as a show for tourists. This article analysis the forms of commodifications of Cak Ramayana dance drama of Singapadu village, factors affecting the commodification, and the effects of the commodification to the Singapadu people. Data forthe article were collected through interview and document study.They were analyzed by commodification theory and theory of social change. The article concludes that the forms of commodification Cak Ramayana dance drama involved the commodification of production, consumption and distribution, while the effect of commodification included two things. The first one is social economy effect, such as the effect of the sekaa’s income, enhancement of employment oppurtunity, and the other is social cultural effect, such as a mean of binding community citizens formally, preservation cultural and arts and decrease of aesthetic quality of Cak Ramayana dance drama.

Copyrights © 2014






Journal Info

Abbrev

jumpa

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering

Description

The tourism industry is an industry that can absorb many creative economic markets. The purpose of this paper is to evaluate the creative economic activities as added value that support the tourism industry. The creative economy analyzed here is the creative fashion economy, which is one of the ...