The Effect of Financial Literacy Level and Demographic Factors on Investment Decision

Deavicris Ari Senda (Department of Management, Faculty of Economics, Sanata Dharma University, Yogyakarta, Indonesia)
Caecilia Wahyu Estining Rahayu (Sanata Dharma University)
Christina Heti Tri Rahmawati (Sanata Dharma University)

Media Ekonomi dan Manajemen
Vol 35, No 1 (2020): Competitive Challenges Facing Indonesia in the Global Economy

The aim of this research is to find out the effect of financial literacy level and demographic factors on investment decision on government employees in Kalibawang Community Health Center, Kulon Progo, Yogyakarta. The population of this research is the government employees in Kalibawang Community Health Center, 29 of them are treated as the sample of this research. The sampling technique used in this research is purposive sampling. The respondents are those who  have  been  doing  investment. The data used in this research are collected with questionnaires. The data analysis technique used in this research is the Chi Square test. The result shows that financial literacy does not affect investment decision. However, out of the demographic factors, only age, income and investment experience affect  investment decision. Meanwhile, the others demograpic factors such as gender and education do not affect investment decision.