Business Economic, Communication, and Social Sciences Journal (BECOSS)
Vol. 2 No. 1 (2020): BECOSS

Pengaruh Reputasi Terhadap Minat Beli Produk Skincare di Shopee

Cindy Ayu Agustin (Bina Nusantara University)
Gracia Reveria Hellianto (Bina Nusantara University)

Article Info

Publish Date
28 Jan 2020

Abstract

Technological developments have caused changes in consumer shopping behavior from offline to online which has led to the emergence of various types of online marketplace platforms. In this study, we will discuss the impact of seller's reputation, quality of seller services, and customer trust on interest in buying cosmetic products at Shopee. This research is an associative quantitative research with survey method through questionnaires as the main instrument. The results showed that there was a relationship and significant influence between reputation, quality of service sellers, and customer trust on buying intention on skincare product at Shopee.

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Journal Info
Business Economic, Communication, and Social Sciences Journal (BECOSS)
Website

Abbrev

BECOSS

Publisher

Universitas Bina Nusantara

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering

Description

The lack of understanding of the financial capital of the creative economy regarding non-bank financial institutions limits the growth of Indonesia’s creative economy. Strategies through policies, capital owners, creative economy players and bring together capital owners with players. The capital ...