Jurnal Media Ekonomi
Vol 24 No 2 (2019): Jurnal Media Ekonomi (JURMEK) Agustus

PENGARUH PROMOSI DAN LAYANAN TERHADAP KEPUTUSAN NASABAH KREDIT USAHA MIKRO DI PT. BANK MANDIRI (PERSERO) TBK. CABANG TUGUMULYO MUSI RAWAS

Supriyanto Supriyanto (Program Studi Manajemen, Fakultas Ekonomi dan Bisnis)
Bagus Andriansyah (Program Studi Manajemen, Fakultas Ekonomi dan Bisnis)



Article Info

Publish Date
07 Aug 2019

Abstract

The objectives of this study are as follows: a. To determine the effect of promotion and service on the decision of micro business credit customers at PT BANK MANDIRI (PERSERO) TBK. Tugumulyo Musi Rawas Branch, b. To determine the effect of promotion on the decision of micro business credit customers at PT BANK MANDIRI (PERSERO) TBK. Tugumulyo Musi Rawas Branch, c. To determine the effect of service on the decision of micro business credit customers at PT BANK MANDIRI (PERSERO) TBK. Tugumulyo Musi Rawas Branch. Based on the results of the t test, that variable that promotion variable (X1) on the decision of micro business credit customers at PT. Bank Mandiri (Persero) Tbk. Tugumulyo Musi Rawas branch shows that the value of t = 2.788 is greater than the value of ttable 2,000 with a significant level = 0,000 <(α) 0.05, df (n-2) 57 - 2 = 55 is equal to 2,000, this shows Ho is rejected and Ha is accepted and Partially the promotion variable has a significant influence on the decision of micro business credit customers at PT. Bank Mandiri (Persero) Tbk Tugumulyo Musi Rawas Branch. Based on the results of the t test, that service variable (X2) on the decision of micro business credit customers at PT. Bank Mandiri (Persero) Tbk. The Tugumulyo Musi Rawas branch shows that the value of t count = 3.852 is greater than the value of ttable 2,000 with a significant level = 0,000 <(α) 0.05, df (n-2) 57 - 2 = 55 is equal to 2,000, this shows Ho is rejected and Ha is accepted and partially service variables have a significant influence on the decision of micro business credit customers at PT. Bank Mandiri (Persero) Tbk Tugumulyo Musi Rawas Branch. Based on the results of the F test can show that the Fcount obtained is 10.750> Ftable = 5.06 and the significance level simultaneously the significance is 0.000 <(α) = 0.05 df = n - k = 57-2-2 - 1 = 54 is 5.06 so Ho is rejected and Ha is accepted, meaning that it shows that together (simultaneously) the independent variables namely promotion and service have a significant influence on the dependent variable, namely the decision of the customer, so that the truth is proven and the hypothesis is acceptable

Copyrights © 2019






Journal Info

Abbrev

jurmek

Publisher

Subject

Economics, Econometrics & Finance

Description

Jurnal ini dimaksudkan sebagai media kajian ilmiah hasil penelitian, pemikiran, pengkajian, dan pengembangan mengenai isu ekonomi, manajemen, dan bisnis. Situs Jurnal Media Ekonomi menyediakan artikel-artikel jurnal untuk diunduh secara gratis, berskala nasional, dan sumber referensi bagi akademisi. ...