International Journal of Business, Management and Economics
Vol. 1 No. 1 (2020): International Journal of Business, Management and Economics

The Influence of Product Brand Image on Purchasing Decision on Smartfren Internet Modem: Case Study at Indo Global Mandiri University, Palembang

Dwiningrum, Nurfianita (Unknown)
Marnisah , Luis (Unknown)
Handayani, Susi (Unknown)

Article Info

Publish Date
06 Oct 2020

Abstract

This study aims to examine the effect of brand image on purchasing decisions for Smartfren internet modems. Data were collected through questionnaires on 95 students of the Indo Global Mandiri University class of 2018. The statistical analysis method used simple linear regression. The result of the investigation evidences that brand image has a positive and significant effect on purchasing decisions for Smartfren internet modems. Based on the result, Smartfren should increase the brand image of their internet modems to increase sales. This research was only conducted on students of the Indo Global Mandiri University. Research results may be inapplicable in other research samples.

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Journal Info
International Journal of Business, Management and Economics
Website

Abbrev

ijbmer

Publisher

Training & Research Institute Jeramba Ilmu Sukses

Subject

Economics, Econometrics & Finance Social Sciences

Description

International Journal of Business, Management & Economics Research (IJBMER) is a peer-reviewed journal which publishes original research papers. IJBMER has been published since 2020. It is currently published quarterly (February, May, August and November). e-ISSN: 2746-1351. The Digital Object ...