International Humanities and Applied Science Journal
Volume 3, Issue 3, 2020

The Effect of Price, Product Quality and Brand Image on the Purchase Decision Process of Telkomsel Sim Card

Taufik, Ahmad (Unknown)

Article Info

Publish Date
28 Jan 2021

Abstract

The reseacrh is to know the influence of price, product quality and brand image to purchase decision. The object of this research is Telkomsel users in Ciledug area. This research was conducted to 208 respondents. Data collection techniques using non probability methods with random sampling by using a quantitative descriptive approach. The result of this study indicate that price have a positive and significant effect on purchasing decision, product quality have a positve and significant effect on purchasing decision, and brand image have a positive and significant effect on purchasing decisions.

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Journal Info
International Humanities and Applied Science Journal
Website

Abbrev

ihasj

Publisher

Universitas Mercu Buana

Subject

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Library & Information Science Social Sciences

Description

International Humanities and Applied Science Journal (IHASJ), published online version, is a peer-reviewed journal published three times a year (April, August, and December) by the International Class of Universitas Mercu Buana. IHASJ is intended to be the journal for publishing articles reporting ...