International Humanities and Applied Science Journal
Volume 3, Issue 3, 2020

THE INFLUENCE OF TRUST, SATISFACTION AND MOTIVATION TOWARD CONSUMER LOYALTY (Case Study on Mobile Legend: Bang-Bang Player)

Tarigan, Michael Mitterand (Unknown)

Article Info

Publish Date
28 Jan 2021

Abstract

The purpose of this research is to find out the “The Influence of Trust, Satisfaction, and Motivation toward Consumer Loyalty (Case Study on Mobile Legend: Bang-Bang Player)”. The population in this study is mobile gamer who plays Mobile Legend: Bang-Bang. The sample used in this study was collected in South Meruya, West Jakarta with the total of 130 respondents. The sampling technique used is purposive sampling by using a quantitative descriptive approach. Analysis of the data used is statistical analysis in the form of SEM-PLS. The results of this study indicate that Trust, Satisfaction, and Motivation have positive effect on Consumer Loyalty.  Keywords: Trust, Satisfaction, Motivation, Consumer Loyalty, Mobile Legend: Bang-Bang.

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Journal Info
International Humanities and Applied Science Journal
Website

Abbrev

ihasj

Publisher

Universitas Mercu Buana

Subject

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Library & Information Science Social Sciences

Description

International Humanities and Applied Science Journal (IHASJ), published online version, is a peer-reviewed journal published three times a year (April, August, and December) by the International Class of Universitas Mercu Buana. IHASJ is intended to be the journal for publishing articles reporting ...