ESENSI: JURNAL BISNIS DAN MANAJEMEN
Vol 6, No 2 (2016)

Determinan Kepuasan Pelanggan Pada Penyewaan Lapangan Centro Futsal Cabang Daan Mogot

Dwi Susanto (STIE Bisnis Indonesia)
Mhd Ichwan Hamzah (STIE Bisnis Indonesia)



Article Info

Publish Date
26 Sep 2016

Abstract

The Determinant of Customer's Satisfaction to Centro Futsal Branch of Daan MogotThe aim of this research is to analyze the determinat of consumer satisfaction at Futsal Centro. This research is using multiple regression as tools of analysis. The independent variables of this research are service quality, promotion, and location. The result shows that the most influence in providing customer satisfaction is the location amounted to 0.364 and then followed by the variable of service quality amounted to 0.349 and followed by the promotion variable equal to 0.229. Then through the F test showed that the variables of service quality, well-deserved promotions and locations to test the dependent variable customer satisfaction on leasing futsal field. Through correlation R value is 0.811 or 81.1% and the determination coefficient value (R2) is 0.657, or 65.7.DOI: 10.15408/ess.v6i2.3574

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Journal Info

Abbrev

esensi

Publisher

Subject

Economics, Econometrics & Finance

Description

Esensi: Jurnal Bisnis dan Manajemen. The Journal published by Faculty of Economic and Business Syarif Hidayatullah State Islamic University of Jakarta. This journal focused on Accounting, Business, Economics, Finance and Management studies. The Journal is published twice a year (May and November). ...