ECSOFiM (Economic and Social of Fisheries and Marine Journal)
Vol 6, No 1 (2018): ECSOFiM October 2018

Analysis of The Effect of Product Price, Product Image and Customer Satisfaction as a Mediation on Brand Loyality of Canned Fish Product from ABC Brands

Agan Sasongko Aji (Universitas Brawijaya)
Nuddin Harahab (Brawijaya University)

Article Info

Publish Date
31 Oct 2018

Abstract

This research aims to analyze the influence of product price, product image and customer satisfaction as a mediation variable to brand loyality of ABC brand canned product. The research method used is descriptive with qualitative and quantitative data analysis using analysis of Structural Equation Modeling (SEM) based on Partial Least Square (PLS). Methods of data collection using questionnaires with data collection convenience sampling technique. The results showed that product image and customer satisfaction directly affect the brand loyality. While the product price variable directly or indirectly not significant

Copyrights © 2018




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
ECSOFiM (Economic and Social of Fisheries and Marine Journal)
Website

Abbrev

ecsofim

Publisher

Universitas Brawijaya

Subject

Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Environmental Science Social Sciences

Description

ECSOFIM is an open-access journal, which became a scientific forum for students, lecturer, and researchers to publish the results of research within the scope of "Economic and Social Fisheries and Marine Sciences". This journal contains research results related to the research fields of economic ...