<![CDATA[The changed lifestyle of Ambon city residents influenced cafe business growth in AmÂbon. This research aims to determine the effect of entrepreneurial orientation on strategic enÂtreÂpreÂneurship used by cafes and their impact on competitive advantage. The type of reÂseÂarch used in this research is quantitative research using an accidental sampling technique. The data colÂlection process was carried out by distributing 50 questionnaires to the owners or maÂnaÂgers of cafes in Ambon. From 50 questionnaires that have been distributed, only 41 quÂesÂtiÂonnaires (82% response rate) cn be processed further using partial least square (PLS) method. This research found out that entrepreneurial orientation affects strategic enÂtreÂpreÂneÂurship, straÂtegic entrepreneurship affects competitive advantage, and entrepreneurial oriÂenÂtation affects comÂpetitive advantage through strategic entrepreneurship. The magnitude of the influence of each is 0.724; 0.511; and 0.370. In this research, the entrepreneurial oriÂenÂtaÂtion of the owner and manager of the cafe did not affect the competitive advantage of the cafe at all.]]>
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