TSARWATICA (Islamic Economic, Accounting, and Management Journal)
Vol 2 No 1 (2020)

ANALYSIS OF IMPLEMENTATION OF MARKETING STRATEGY IN MUSLIMAH SWIMMING POOLS IN ARCAMANIK, BANDUNG CITY

Fitri Mulyani (Universitas Islam Bandung, Indonesia)
Imelda Putri (Universitas Islam Bandung, Indonesia)
Liza Muthainah Kheriyah (Universitas Islam Bandung, Indonesia)



Article Info

Publish Date
31 Jul 2020

Abstract

The development of Islamic swimming pools in Indonesia has a positive trend. Several cities in Indonesia have established Islamic swimming pools. Including in Bandung there is a sharia swimming pool called the Muslimah Arcamanik Swimming Pool. Located in a strategic location. The swimming pool at Arcamanik has facilities that meet the needs of visitors but the number of visitors is not maximized. This type of research uses descriptive qualitative research. Data collection was carried out by observation, interview and documentation. The selection of informants in this study used a sampling technique. The research sample consisted of three people, namely managers, employees, and visitors. The results of the analysis show that the Arcamanik Muslimah swimming pool is not much different from a public swimming pool, it is open to all groups, both Muslims and non-Muslims. What distinguishes only the swimming pool where the Muslimah Arcamanik swimming pool does not accept male visitors.

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Journal Info

Abbrev

tsarwatica

Publisher

Subject

Religion Economics, Econometrics & Finance

Description

TSARWATICA (Islamic Economic, Accounting, and Management Journal) diterbitkan oleh Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Sekolah Tinggi Ilmu Ekonomi Sutaatmadja. Terbit dua kali dalam setahun (Februari dan Juli). Terbit perdana pada Juli 2019. Tujuan: 1) Menjadi media publikasi ...