WACANA KAMPANYE POLITIK DALAM BALIHO DAN SPANDUK PEMILIHAN GUBERNUR – WAKIL GUBERNUR BALI TAHUN 2013 DAN PEMILIHAN LEGISLATIF DI BALI TAHUN 2014 : KAJIAN PRAGMATIK

Dewa Ayu Made Olivia Dita Kesari

HUMANIS
Volume 9. No. 3. Desember 2014

This study aims to analyze and understand the discourse of political campaign inelection. Billboards and banners of political campaign in election is used as an object ofresearch. The object of research was analyzed by using speech act theory, illocutionaryspeech act theory, and implicature theory. In terms of the speech act found speech acts ofdirect and indirect. In terms of the illocutionary speech act found assertive, directive,commissive, and expressive speech act. Then, in terms of the implicature, the discourse ofpolitical campaign aims to convince civil society to choose them.