Journal of Management - Small and Medium Enterprises (SME's)
Vol 3 No 2 (2016): Journal of Management - Small and Medium Enterprises (SME's)

KAJIAN ANALISIS DISKRIMINAN MENGUKUR LOYALITAS PELANGGAN TOKO BUKU SUCI KUPANG

Thom W. A. Isliko (Unknown)

Article Info

Publish Date
27 Jul 2019

Abstract

Customer Loyalty is an expectation of all business. Many efforts will be done to achieve thatobjectives. Serious problem would be faced is how to investigate the impact of efforts towardimproving Customer Loyalty. Using of Discriminant Analysis is one of the tool which can be solvedthat problem. Without the set of analysis technology, it is impossible to obtain quality decisionrapidly, efficiently and effectively in business.Keywords : Loyalty, Customer Dimensionality, Discriminant Analysis

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Journal Info
Journal of Management - Small and Medium Enterprises (SME's)
Website

Abbrev

JEM

Publisher

Universitas Nusa Cendana

Subject

Economics, Econometrics & Finance

Description

Tujuan dari jurnal ini adalah mempublikasikan artikel hasil penelitian dan kajian pustaka yang ditulis oleh dosen, peneliti dan mahasiwa. Adapun lingkup topik dari jurnal ini adalah : 1. Manajemen Umum 2. Manajemen Pemasaran 3. Sumberdaya Manusia 4. Keuangan 5. Manajemen Operasi 6. Manajemen ...