Pelatihan Digital Marketing dan Optimasi SEO Pada Marketplace Pada Sentra Umkm Banyumas Untuk Memaksimalkan Pemasaran Produk Secara Online

Zanuar Rifa’i (Universitas Amikom Purwokerto)
Luzi Dwi Oktaviana (Universitas Amikom Purwokerto)

Madani : Indonesian Journal of Civil Society
Vol. 2 No. 1 (2020): Madani, Februari 2020

Micro, Small and Medium Enterprises (MSMEs) have an important and strategic role in national economic development. In addition to playing a role in economic growth and employment, MSMEs also play a role in distributing development results. Banyumas SME Centers are the center of sales of Banyumas SME products. At present sales at the Banyumas MSME center are mostly using manual promotions. For online promotion, the Banyumas UMKM center has used Instagram and marketplace media, but the promotion is not yet maximal. For this reason, it is necessary to carry out activities in the form of Digital Marketing Training and Seo Optimization in the Marketplace at the Banyumas Umkm Center to Maximize Online Product Marketing. The method used in this activity is the method of seminars, discussions and questions and answers. The result of this activity is that MSMEs can maximize sales through online media.