The International Journal of Accounting and Business Society
Vol 4, No 3 (1996): The International Journal of Accounting and Business Society

Marketing Adoption Among Small and Medium Scale Malay Entrepreneurs in Peninsular Malaysia

Yacob, Nik Rahimah (Unknown)

Article Info

Publish Date
16 May 2013

Abstract

This study exmines the influence of external, internal and organization factors on marketing adoption among small and medium scale Maly entrepreneurs in Peninsular Malaysia. Marketing Adoption was operatio

Copyrights © 1996




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Journal Info
The International Journal of Accounting and Business Society
Website

Abbrev

ijabs

Publisher

Universitas Brawijaya

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

Description

The International Journal of Accounting and Business Society (IJABS), is published by Accounting Department, Faculty of Economics and Business, University of Brawijaya, Indonesia, which is a dissemination medium for research result from researchers and lecturers in management, accounting, ...