International Journal of Organizational Business Excellence (IJOBEX)
Vol. 1 No. 2 (2018): December 2018

THE TATTOO AS ANCESTRAL LEGACY AND DICHOTOMIC ELEMENT OF NATIONAL IDENTITY

Mónica Santillán Trujillo (Universidad de las Fuerzas Armadas-ESPE, Ecuador)
Víctor Villavicencio Alvarez (Universidad de las Fuerzas Armadas-ESPE, Ecuador)
Lorena Caiza Morales (Universidad de las Fuerzas Armadas-ESPE, Ecuador)
Eunice Ayala (Universidad de las Fuerzas Armadas-ESPE, Ecuador)
Teresa Sánchez Manosalvas (Universidad Técnica del Norte, Avenida, Ecuador)



Article Info

Publish Date
10 Mar 2021

Abstract

Nowadays, tattoos are associated mostly with fashion; nevertheless, tattooing can constitute a tool of national identity due to its ancestral relation with the Latin American native culture.With regard to the art of the state, no work can be found that analyzes this specific topic. This paper discusses the determinant footprint of ancient symbols in the culture and its actual use as a national identity element. The study uses a deductive method and qualitative analysis to clear the situated premises and ascertain the problem solution through the use of ancient icons in tattoos as identity symbols, which may be reconstructed from the consideration that supports the national proud and development. Although the results still present a low percentage of users, there are citizens who don tattoos. The concept about its representation is positive, and the use of tattoo as an element of identity was found among 50% of citizens. This leads us to conclude that it is, indeed, used in this sense and that the trend could progressively increase. In order to validate this premise, a quarter of the population was necessary.

Copyrights © 2018






Journal Info

Abbrev

ijobex

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

The scope of this journal includes, but not limited to: 1. Leadership for performance excellence 2. Strategic Planning for performance excellence 3. Customer and market focus for performance excellence 4. Information, measurement, knowledge management, and information technology for performance ...