Jurnal Manajemen dan Bisnis (Performa)
Vol 17, No 1 (2020)

Behavioral Intention Toward Online Food Delivery (OFD) Services (the study of consumer behavior during pandemic Covid-19)

Dian Novita (Universits Teknokrat Indonesia)
Nurul Husna (Universits Teknokrat Indonesia)
Ahmad Azwari (Universits Teknokrat Indonesia)
Agung Gunawan (Universits Teknokrat Indonesia)
Destiana Trianti (Universits Teknokrat Indonesia)
Cintya Bella (Universits Teknokrat Indonesia)



Article Info

Publish Date
18 Mar 2020

Abstract

Pandemic Covid-19 , social distancing and sel- quarantine has a  great impact to consumer behavioral, most of the activities move to online activities, consumer prefer online transaction to ensure they are safety. The purpose of this research is to analyze correlation between convenience motivation and behavioral intention during pandemic in the last few months (since government announce a big social distancing in Indonesia in March, 2020). This research using purposive sampling technique in which only those who are using online food delivery services during pandemic that can be the respondent, the questionnaire spread out among 209 respondents. There are 4 variables in this research they are: time saving orientation (TSO), prior online purchase experience (POPE), convenience motivation (CM) and behavioral intention towards OFD services (BI) they are analyzed with path analysis model, using warpPls 7.0. this research revealed that there is positive relationship between convenience motivation and behavioral intention toward OFD services.

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Journal Info

Abbrev

performa

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

Performa Journal publishes articles and brief communication with management theme (marketing, human resources, financial, operations, startegy), Islamic ecomy general economy, islamic and general approches development study, business in islamic and general basis. ...