Journal Communication Spectrum: Capturing New Perspectives in Communication
Vol 10, No 2 (2020): August 2020 - January 2021

BATTLE FOR THE COVID-19 GLOBAL NARRATIVES: The Tanzanian Online Discourse on Millard Ayo's Instagram

Basebya, Kwizela Aristide (Communication University of China)



Article Info

Publish Date
28 Feb 2021

Abstract

Amidst COVID19, Beijing was in diplomatic tension with its ‘all-weather friend’ Africa for allegedly targeting Africans in efforts to combat imported cases. As it is in the battle for covid-19 global narrative, U.S. and China faced off. The U.S. took a “condemning China approach,” while China applied “blaming the U.S. of sowing discord on China-Africa friendship.” This study purposely and comparatively picks the two narratives with 1253 pro-U.S. and 683 pro-China total comments as posted on a Tanzanian blogger, Millard Ayo’s Instagram page of 7.2 million followers. It randomly selected 514 (41%) and 276 (40.4%) comments from the two narratives. Through tracking online discourse, coding, and analyzing dominant thematic issues, findings reveal that few netizens asserted China’s story on the incidents, with a significant number supporting retaliation against China. Although the U.S. “condemnation narrative” received high approval, the majority of comments also questioned its moral authority. Interestingly a considerable number of words branded both U.S. and China ‘imperialists’ racing for Africa’s natural resources and wealth. Overall, this research reveals the prevalence of flaws in the Sino-Africa relationship and that the reported discriminations have further worsened the ties, at least for ordinary people. To cite this article (7th APA style):Basebya, K. A. (2020). Battle for the Covid-19 Global Narratives: The Tanzanian Online Discourse on Millard Ayo's Instagram. Journal Communication Spectrum: Capturing New Perspectives in Communication, 10(2), 94-104. http://dx.doi.org/10.36782/jcs.v10i2.2080 

Copyrights © 2020






Journal Info

Abbrev

Journal_Communication_spectrum

Publisher

Subject

Arts Humanities Languange, Linguistic, Communication & Media Social Sciences

Description

Journal Communication Spectrum Capturing New Perspectives in Communication, terbit dua kali setahun (Februari dan agustus) diiterbitkan oleh Program Studi Ilmu Komunikasi Fakultas Ekonomi dan Ilmu Sosial Universitas Bakrie (FEIS UB) sebagai media atau wacana persepektif baru di bidang ilmu ...