PUBLIKASI PENELITIAN TERAPAN DAN KEBIJAKAN
Vol 6 No 1 (2012): Jurnal Pembangunan Manusia

STRATEGI PEMASARAN DALAM MENINGKATKAN KOMERSIALISASI HASIL LITBANG (KASUS: BALIT PALMA)

Surminah, Iin (Unknown)

Article Info

Publish Date
01 Jul 2020

Abstract

The objectives of this study are first, to give a broad picture of marketing pattern of R&D output and second, to describe the marketing strategy of R&D output done by Balitka. The important considerations in improving marketing are: (1) technology capabilities; (2) human resource competencies; (3) research budget capabilities (4) capabilities of infrastructures, laboratories, and other working equipment; (5) capabilities of after sales services; and (6). quality standard; Those six aspects are the main resources to produce qualified R&D output that is able to be implemented by the users. Besides those Balit Palma considers the government policy related to R&D institutions which have applied their R&D output to the users.

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Journal Info
PUBLIKASI PENELITIAN TERAPAN DAN KEBIJAKAN
Website

Abbrev

pptk

Publisher

Badan Penelitian dan Pengembangan Daerah Sumatera selatan

Subject

Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Environmental Science Public Health Social Sciences

Description

The purpose of this Journal Publication is to provide space to publish critical thinking on the results of original research, as well as conceptual opinions from academics, researchers, and also support those who have never discussed about other media.This Journal Scope of Economics, Health, ...