The Asian Journal of Technology Management (AJTM)
Vol 13, No 2 (2020)

An Investigation of Factors Influencing Intention to Use Mobile Wallets of Mobile Financial Services Providers in Myanmar

Min Tun, Phyo (Assumption University, Thailand)



Article Info

Publish Date
24 Aug 2020

Abstract

Abstract. Mobile wallet is becoming an innovative financial product in the globe and is well expanding quickly into developing countries. This empirical study proposes a comprehensive research model in an amalgamated way consisting of beliefs, social, quality, and trust aspects, to fill up the gaps of previous research studies in similar contexts. The quantitative research is employed to investigate six factors with behavioral intention to use a mobile wallet. Structural Equation Modeling (SEM) technique was applied to analyze data and formulate the results. Survey data were collected from 234 potential mobile wallet users in Myanmar. The results of the study indicated that trust and perceived usefulness factors are significantly influencing behavior intention to use a mobile wallet in Myanmar. But service quality, user satisfaction, facilitating conditions, and social influence are statistically insignificant. The result of this study can be utilized by user acquisition managers, marketing managers, and business development managers to formulate the strategies and approaches for positioning their mobile wallet among a suitable user base, thereby acquiring more mobile wallet users.Keywords: Mobile wallet, mobile financial service, financial technology, behavioral intention

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Journal Info

Abbrev

AJTM

Publisher

Subject

Decision Sciences, Operations Research & Management

Description

PURPOSE The Asian Journal of Technology management aims to promote interdisciplinary research regarding the special problems and opportunities related to technology management fields in Asia and its effects beyond. It publishes papers by worldwide scholars, practitioners, and those interested in ...