Journal of Business Strategy and Execution
Vol 1, No 2 (2009): Published on June 2009

ANALISA KEPUASAN PELANGGAN ATAS KUALITAS PELAYANAN JASA PADA PEMEGANG KARTU KREDIT EVERYDAY BANK MANDIRI DI JAKARTA

Imawan, Zera N. (Unknown)
Sucento, Bun (Unknown)



Article Info

Publish Date
30 Jun 2009

Abstract

Customer satisfaction is a target or object that must be achieved by every companies. For those achievements, we could see from services that given and quality of product that oferred by. The objective of this research is to measure and know the customer satisfaction, and how far the relation of the productivity level from Bank Mandiri Everyday Credit Card agains Customer Interest Level.Research method used survey research method. Sample from 100 people with primary and secondary data. After that, we used validitty test, GAP analysis, and cartesius diagram analysis to see the gap between interest level and reality level with Bank Mandiri productivity. Analysis Result from GAP method is -0,1 that means customer satisfaction of the holder Bank Mandiri Everyday credit card is satisfy enough. But Bank Mandiri must maintain some factors to make customer keep using Bank Mandiri services and never changeover to other bank.

Copyrights © 2009






Journal Info

Abbrev

JBSE

Publisher

Subject

Economics, Econometrics & Finance

Description

Journal of Business Strategy & Execution (JBSE) publishes articles with a practical focus designed to help readers develop successful business strategies and their executions. Articles should contain innovative ways in managing businesses. Articles in the journal examine significant research ...