JIPAGS (Journal of Indonesian Public Administration and Governance Studies)
Vol 4, No 2 (2020)

PENGARUH HARGA TERHADAP KEPUASAN KONSUMEN DENGAN KUALITAS PELAYANAN SEBAGAI VARIABEL MODERATING (Survey pada Konsumen PT. Astra Internasional Daihatsu Sales Operation Cabang Pondok Pinang)

Mirza Abdi Khairusy (Universitas Sultan Ageng Tirtayasa)

Article Info

Publish Date
31 Jul 2020

Abstract

This study aims to determine the effect of price, service quality and customer satisfaction of PT. Astra International Daihatsu Pondok Pinang branch. Data was collected through a questionnaire distributed to 100 respondents. Data were analyzed using statistical analysis description and SPPS Software IBM Version 21. Data obtained, results (1) Price has a significant positive effect on customer satisfaction (2) Service quality has a significant positive effect on customer satisfaction (3) Service quality moderates price on satisfaction customer.Keywords: Price, Service Quality, Consumer Satisfaction

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Journal Info
JIPAGS (Journal of Indonesian Public Administration and Governance Studies)
Website

Abbrev

JIPAGS

Publisher

Universitas Sultan Ageng Tirtayasa

Subject

Decision Sciences, Operations Research & Management Environmental Science Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences

Description

JIPAGS (Journal of Indonesian Public Administration and Governance Studies) merupakan jurnal ilmiah berkala yang mempublikasikan hasil penelitian dalam bidang administrasi publik dan ilmu pemerintahan di Indonesia baik oleh peneliti Indonesia maupun peneliti ...