Jurnal REKOMEN (Riset Ekonomi Manajemen)
Vol 4, No 2 (2021)

Comparison of Marketing Mix Determination on Purchasing Decisions of Pakde Jangkung Meatballs

Ria Rusty Yulita (Sekolah Bisnis-Institut Pertanian Bogor)
Arief Daryanto (Sekolah Bisnis-Institut Pertanian Bogor)
R Dikky Indrawawan (Sekolah Bisnis-Institut Pertanian Bogor)

Article Info

Publish Date
30 Apr 2021

Abstract

Bakso Pakde Jangkung is one of the restaurants that has the main product, namely meatballs. Bakso Pakde Jangkung is located in Bogor City, West Java, where Bakso Pakde Jangkung is not the only Bakso business in the form of a restaurant in the city.Currently there are problems related to the development of outlets and tenants as seen from the purchase decision. The factors tested using mix marketing and the analytical methods used are descriptive analysis and structural equational modeling. The test results show that there are differences in important factors at outlets and tenants related to purchasing decisions.

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Journal Info
Jurnal REKOMEN (Riset Ekonomi Manajemen)
Website

Abbrev

rekomen

Publisher

Universitas Tidar

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jurnal REKOMEN (Riset Ekonomi Manajemen) managed and published by Management Studies Program, Faculty of Economy, Universitas Tidar. Focus and scopes of this journal are Human Resources Management, Marketing Management, Finance Management, Operation Management, Strategic Management, and Business ...