<![CDATA[This study aims to determine whether advertising exposure will affect consumer buying interest. This study involved 45 respondents from the community. Based on the results of descriptive research on variables X and Y, the most influential or dominant variable was exploration interest, namely 71% or as many as 32 respondents. This study results indicate that all variables tested in this study are valid and reliable variables, with results rcount> rtable and reliability> 0.006. The results also show that the relationship between variables has a very high relationship, with a correlation value of 0.663 which is classified as having a significant or strong relationship. The effect of advertising exposure on purchase intention is 44%, and the remaining 56% is influenced by other factors not examined in this study.]]>
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