LUGAS Jurnal Komunikasi
Vol 4, No 2: DESEMBER 2020

Pengaruh Trust Terhadap Keputusan Beli Produk Tiff Body

Yohana Nadya Gunardja (Institut Komunikasi dan Bisnis London School of Public Relations Jakarta Program Studi Public Relations – Fakultas Ilmu Komunikasi)

Article Info

Publish Date
31 Dec 2020

Abstract

The shift of the Indonesian lifestyle has become online oriented has a huge impact on e-commerce business's popularity. This study aims to determine the influence of trust on to purchase decision of Tiff Body's product. This research uses the quantitative methodology and data collection method to use an online questionnaire with a purposive sampling technique distributed to 100 respondents who have been shopping at Tiff Body. After the data is analyzed using Simple Linear Regression with IBM SPSS Statistics 25 program, the result shows that trust influences purchase decisions.

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Journal Info
LUGAS Jurnal Komunikasi
Website

Abbrev

lugas

Publisher

Institut Ilmu Sosial dan Manajemen STIAMI

Subject

Languange, Linguistic, Communication & Media

Description

LUGAS Jurnal Komunikasi is focused on publishing the original research articles, review and case studies from academicians and researches. The main issues related to communication and media, which includes Mass Communication, Marketing Communication, Public Relation Strategy, Media Relation ...