JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS
Vol 5 No 2 (2020): Jurnal Nusantara Aplikasi Manajemen Bisnis

Analisis determinan loyalitas pengunjung di perpustakaan kota x

Agustina, Anis (Unknown)
Budiwibowo, Satrijo (Unknown)
Yusdita, Elana Era (Unknown)

Article Info

Publish Date
23 Oct 2020

Abstract

This study aims to analyze visitor loyalty based on service quality and visitor satisfaction in the Library of City X. The approach of this study is descriptive qualitative. Data collection techniques using observation, interviews and documentation on visitors and library employees. The results show that the loyalty of visitors in Library X is quite good, but the quality of service and satisfaction of visitors is not yet in accordance with the visitors expectation. The Library and Archives Office of City X needs to improve the quality of services and facilities that will make visitors loyal and satisfied.

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Journal Info
JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS
Website

Abbrev

manajemen

Publisher

Universitas Nusantara PGRI Kediri

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Journal of Nusamba is a peer review journal published by Department of Management and the media for researchers and lecturers who will publish the results of their research. The aim of the Journal is to facilitate scientific publication of the results of researches in Indonesia and participate to ...