JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS
Vol 6 No 1 (2021): Jurnal Nusantara Aplikasi Manajemen Bisnis

Pengelolaan Karakter Green-Behavior Pada Generasi Milenial Dalam Meningkatkan Minat Penggunaan Green-Product

Ni Kadek Mita Ayu Wandari (Unknown)
Gede Sri Darma (Unknown)

Article Info

Publish Date
04 Apr 2021

Abstract

This study aims to manage the character of green-behavior for millennial generation in increasing interest in using green-products. This research indicates that how to manage and implement green-behavior characters for millennial generation in increasing interest in using green-products: (1) Green-behavior character is about how to manage the character of the millennial generation to generate interest in using green-products; (2) The character of green-behavior refers to the awareness of the millennial community in Denpasar City to have a high sense of concern of environment; (3) The implementation of the green-behavior character is carried out to help government jointly protect the environment.

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Journal Info
JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS
Website

Abbrev

manajemen

Publisher

Universitas Nusantara PGRI Kediri

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Journal of Nusamba is a peer review journal published by Department of Management and the media for researchers and lecturers who will publish the results of their research. The aim of the Journal is to facilitate scientific publication of the results of researches in Indonesia and participate to ...