JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS
Vol 6 No 1 (2021): Jurnal Nusantara Aplikasi Manajemen Bisnis

INOVASI, KEPERCAYAAN, DAN ELECTRONIC WORD OF MOUTH UNTUK MENDORONG MINAT BERKUNJUNG WISATAWAN PANTAI GEMAH TULUNGAGUNG

Nafis, Raihan Wishal (Unknown)

Article Info

Publish Date
21 Apr 2021

Abstract

This research was conducted to reveal the behavior of tourists in terms of their decision to visit Gemah Beach in Tulungagung. This research can be used by the tourism manager of Gemah Beach to understand what is most important for tourists. Innovation, trust, and electronic word of mouth are thought to influence tourists' decisions to visit Gemah Tulungagung Beach. While the sampling technique is non-probability sampling by means of purposive sampling where sampling from the population is done randomly and with certain considerations by taking 100 respondents. The results showed that Innovation (X1), Trust (X2) and Electronic Word of Mouth (X3) had a significant effect with the respective values of β were 0.102; 0.478; and 0.691. Keywords: Innovation, Trust, Electronic Word of Mouth, Visit Intention

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Journal Info
JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS
Website

Abbrev

manajemen

Publisher

Universitas Nusantara PGRI Kediri

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Journal of Nusamba is a peer review journal published by Department of Management and the media for researchers and lecturers who will publish the results of their research. The aim of the Journal is to facilitate scientific publication of the results of researches in Indonesia and participate to ...