Journal of Economics, Business, & Accountancy Ventura
Vol 13, No 2 (2010): August 2010

ANALYSIS OF COMMODITY DISTRIBUTION PATTERN AND PRICE SETTING PATTERN

Dwi Kartikasari (Politeknik Batam)



Article Info

Publish Date
01 Aug 2010

Abstract

This paper concerns the distribution (marketing) channel behavior and price formation of commodities. It is a successive analysis answering question what commodities most contribute to inflation in Batam. These commodities are chicken meat, spinach, red chili pepper, string bean, water spinach (kangkung), mackerel (selar), and tuna fish (tongkol). The objectives of this research are (1) to break down the nature of marketing channel of commodities, i.e. chicken meat, spinach, and mackerel (selar); (2) to know the formation of selling price of the commodities. The research was conducted by purposive - snow ball sampling starting from producers.The respondents involved are 19 producers, 3 importers, 22 wholesalers, and 58 retailers. As a whole, the research proves that the common channel level is channel three for vegetables and chicken meat involving producers/importers, wholesaler, and retailers. Whereas the number of channel levels for fish is four since collectors (pengepul) gather from fishermen then bring the fish to wholesalers.

Copyrights © 2010






Journal Info

Abbrev

jebav

Publisher

Subject

Economics, Econometrics & Finance

Description

Journal of Economics, Business and Accountancy (JEBAV) addresses economics, business, banking, management and accounting issues that are new developments in business excellence and best practices, and methodologies to determine these in manufacturing and financial service organisations. It considers ...