JURNAL KOMUNIKASI DAN BISNIS
Vol. 7 No. 2 (2019): November

PERAN ACCOUNT EXECUTIVE DI ERA DIGITAL DALAM PROSES PERENCANAAN IKLAN

Ardiman Tampubolon (Unknown)
Glorya Agustiningsih (Institut bisnis dan Informatika Kwik Kian Gie)

Article Info

Publish Date
30 Nov 2019

Abstract

The development of the advertising industry has experienced many changes over time, but as the development of the advertising industry is not followed by the development of the ability of skilled human resources in it, especially in the duties and roles of an Account Executive in an advertising company. The task of account executive in the digital era is not the same as the previous era, therefore it is necessary to have special skills and have more knowledge about the advertising industry today. The purpose of this study is to determine the development of the role of account executives in advertising companies today, which are caused by changes in the industrial era and the development of the advertising revolution in today's digital era.Keywords: Account Management, Account Executive, Advertising.

Copyrights © 2019




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Journal Info
JURNAL KOMUNIKASI DAN BISNIS
Website

Abbrev

JKB

Publisher

INSTITUT BISNIS DAN INFORMATIKA KWIK KIAN GIE

Subject

Arts Decision Sciences, Operations Research & Management Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

Description

Jurnal Komunikasi dan Bisnis, ISSN 2355-5181 (printed), ISSN 2723-2956 (online) published by Department of Communication Sciences, Institut Bisnis dan Informatika Kwik Kian Gie, Indonesia. The first edition published in 2013. In its first edition, this journal published in print. By the provision of ...