Bahtera Inovasi
Vol 4 No 1 (2020): Jurnal Bahtera Inovasi

Analisis Pengaruh Kredibilitas Endorses DAI Dalam Iklan Terhadap Minat Beli Pada Produk Telkomsel

Kiki Wulandari (Universitas Maritim Raja Ali Haji)

Article Info

Publish Date
18 Nov 2020

Abstract

This research aimed to examine the effect of the attractiveness, trustworthiness, expertise toward attitude toward advertisement and attitude toward advertisement toward purchase intention. The research respondent were the people in DIY who use Telkomsel provider. Data were analized with AMOS. The result of analyze showed that the attractiveness had a significant influence to attitude toward advertisement, trustworthiness had a significant influence to attitude toward advertisement, expertise had a significant influence to attitude toward advertisement, attitude toward advertisement had a significant influence to purchase intention.

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Journal Info
Bahtera Inovasi
Website

Abbrev

bahterainovasi

Publisher

Universitas Maritim Raja Ali Haji

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jurnal Bahtera Inovasi adalah jurnal open access dan peer-reviewed yang diterbitkan oleh Porgram Studi Manajemen Fakultas Ekonomi Universitas Maritim Raja Ali Haji. Bahtera Inovasi menerbitkan artikel hasil riset, telaah kritis, dan kajian literatur dalam bidang ilmu manajemen. Frekuensi terbit dua ...