JURNAL AKUNTANSI, MANAJEMEN DAN EKONOMI
Vol 19 No 2 (2017)

The Influence of Satisfaction and Trust on Online Purchase Decision

Muslikh Muslikh (YARSI University)
Zainal Zainal (YARSI University)
Rini Hidayati (YARSI University)

Article Info

Publish Date
11 Jul 2017

Abstract

The purpose of this study is to determine the effect of consumer satisfaction and trust on buying attitude and its impact on online purchase decision. The study was conducted through survey by distributing questionnaires to 130 students in Jakarta from various faculties. Research sampling used non probability sampling with purposive sampling technique. The results showed that: consumer satisfaction and trust have positive and significant effect on online purchase attitude. Consumer satisfaction and trust have positive and significant effect on online purchase decision, purchase attitude has significant effect on online purchase decision.

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Journal Info
JURNAL AKUNTANSI, MANAJEMEN DAN EKONOMI
Website

Abbrev

jame

Publisher

Universitas Jenderal Soedirman

Subject

Economics, Econometrics & Finance

Description

Jurnal Akuntansi, Manajemen dan Ekonomi is bi-annually peer-reviewed journal issued by Faculty of Economics and Business, Universitas Jenderal Soedirman. JAME aims to be the media for publishing empirical issues related to accounting, management, and economics studies. JAME invites manuscripts in ...