PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN PADA HOTEL MUTIARA DI RANGKASBITUNG

Euis Ajizah (STIE La Tansa Mashiro, Rangkasbitung)
Siti Nurlaela (STIE La Tansa Mashiro, Rangkasbitung)

The Asia Pacific Journal Of Management Studies
Vol 5 No 1 (2018)

The results of the study show that service quality has a significant effect on customer satisfaction at the pearl hotel in Rangkasbitung. As evidenced by simple linear regression equation Y = 34,929 + 0,234 X and R square of 0,061 which means 6,1% customer satisfaction is influenced by variable service quality variables, and the significance is seen from t count> t table (2,534> 1,984) with significant 0,013> 0 , 05. Which means if tcount <t table, then H0 is accepted and H1 is rejected. This means that there is no influence between service quality (X) on consumer satisfaction (Y) and if thitung> t table then H0 is rejected and H1 is accepted. This means that there is an influence of service quality (X) on customer satisfaction (Y).