IJISCS (International Journal Of Information System and Computer Science)
Vol 4, No 3 (2020): IJISCS (International Journal Information System and Computer Science)

ELECTRONIC BUSINESS CONCEPT IN MARKETING OF VILLAGE LEADING PRODUCTS

Yudo Devianto (Faculty of Computer Science, Universitas Mercu Buana, Jakarta)
Saruni Dwiasnati (Faculty of Computer Science, Universitas Mercu Buana, Jakarta)



Article Info

Publish Date
15 Nov 2020

Abstract

In preparing to welcome the era of technology 4.0, especially preparing rural communities to be ready to accept the arrival of the era of technology 4.0, how can rural communities utilize the technology for their interests. Especially how rural communities can promote superior products produced by the community in general as well as rural communities in particular by using these technologies. In this research, it will be discussed how the application of E-Business can help marketing superior village products, and based on the mandate of law number 6 of 2014 "About the Village", article 86 "Information Systems for Rural Development and Rural Area Development". The problems faced, among others, are many villages that have not been touched by information technology, many villages that have superior products have not been touched by information technology, the potential, and superior products of the village are not fully promoted so that the potential and village products are not widely known. The purpose of the research is to provide the best solution so that the existing problems can be resolved, of course by utilizing information technology, which is a web-based application, by incorporating the concept of E-Business in the application to be made. The results of this study are the application of B2B and B2G E-Business to support the creation of E-Marketing Applications that can be used as solutions to problems that occur.

Copyrights © 2020






Journal Info

Abbrev

ijiscs

Publisher

Subject

Computer Science & IT

Description

The International Journal Information System and Computer Science (IJISCS) is a publication for researchers and developers to share ideas and results of software engineering and technologies. These journal publish some types of papers such as research papers reporting original research results, ...