JOURNAL OF APPLIED BUSINESS ADMINISTRATION
Vol 4 No 2 (2020): Journal of Applied Business Administration - September 2020

PENGARUH PERSEPSI KEMUDAHAN DAN PERSEPSI MANFAAT TERHADAP SIKAP PENGUNAAN E-WALLET DI KOTA BANDUNG 2020

Aldo Putra Kusuma (Unknown)
Syahputra Syahputra (Unknown)



Article Info

Publish Date
18 Sep 2020

Abstract

Abstract This research is based on the background of related problems. With E-Wallet consumers can transfer money to the desired bank account or to fellow E-wallets. Consumers are also free to make payments for purchases made anytime and anywhere. This research aims to determine the effect of ease and benefit of using E-Wallet with TAM (Technology Acceptance Model) model to discuss a system or technology with an E-Wallet object. This research uses quantitative descriptive method with type of research is multiple regression. Sampling is carried out by non-probability sampling with type purposive sampling. Based on the results of descriptive analysis, the entire variable occupies a very good category which means that all statements are very understandable by respondents. In the results of the T test and the F test variable perceived ease of use (X1) and the perceived usefulness (X2) on attitude toward using (Y) came to the conclusion that a variable X1 and X2 have positive and significant effect on both the partial and simultaneous against Y variables. And 45.2% of attitude toward using are affected by the perceived ease of use and perceived usefulness, 54.8% are influenced by other factors. Keyword: Perceived Ease of Use, Perceived Usefulness, Attitude Toward Using, TAM (Technology Acceptance Model), E-Wallet.

Copyrights © 2020






Journal Info

Abbrev

JABA

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

Journal of Applied Business Administration (JABA) is a journal published by Study Program of Applied Business Administration, Politeknik Negeri Batam. The journal is predominantly devoted to applied business administration with special focus on industries problem solving. JABA publish quality ...