Jurnal Riset Bisnis dan Investasi
Vol 3 No 1 (2017): Jurnal Riset Bisnis dan Investasi

Pengaruh Kinerja Pelayanan Terhadap Loyalitas Pelanggan

Devi Elvita (Jurusan Administrasi Niaga, Politeknik Negeri Bandung)
Tintin Suhaeni (Jurusan Administrasi Niaga, Politeknik Negeri Bandung)



Article Info

Publish Date
04 May 2017

Abstract

This study aims to determine the performance of services and customer loyalty mail and parcel as well as how much the influence of service performance to customer loyalty of mail and parcel in PT Pos Indonesia Bandung. Quota sampling technique was used to collect data through questionnaires to 115 people who use the services of courier mail and parcel post with Likert scale. The analysis method used is the multiple regression. The results showed that the performance of services in PT Pos Indonesia are in the category of good/high in terms of interaction quality, physical environment quality, and outcome quality. While customer loyalty mail and parcel that are in the category of average in terms of repeat purchase, purchases across product and service line, refers others and demonstrates immunity to the pull of the competition. The conclusion is the performance of services significantly affect customer loyalty mail and parcel in PT Pos Indonesia Bandung amounted to 54.7%.

Copyrights © 2017






Journal Info

Abbrev

an

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

JURNAL RISET BISNIS & INVESTASI (JRBI) is published by the Department of Commerce Administration, Politeknik Negeri Bandung (POLBAN) as a communication media and forum for discussing economic and business issues in both national and regional. This journal is published three times in a year, ...