<![CDATA[The tactile pictogram is designed as an orientation and mobility system for the visually impaired in the train station. How to access the information through touch. However, this design is also intended to be used by the sighted person. To make this design becomes universal, in the designing process, it is necessary to consider the cognitive processes that occur when the sighted people read a tactile pictogram as an input for data comparisons. Data collection methods are divided into three, namely surveys to obtain primary data, action research to obtain secondary data, and document study to obtain tertiary data. The study was conducted by testing the pictogram media that had been previously designed with a semiotic approach to the ancient visual language theory of Primadi Tabrani. The data results were analyzed quantitatively and qualitatively. At the analysis process, findings are hoped to be able to reveal definitional statements about the cognitive ability that is used by sighted people in reading tactile pictograms, namely imagery or memory. Keyword: cognitive process; neural mechanism; sighted; reading by touch; tactile pictogram; universal.]]>
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