Eksis: Jurnal Riset Ekonomi dan Bisnis
Vol. 15 No. 1 (2020): April-September

The Consumer Perception Toward Product Quality And Price Of Indihome

Hardiansah, Wahyu (Unknown)
Hidayati, Nurul (Unknown)

Article Info

Publish Date
20 Apr 2020

Abstract

This study aims to determine and identify the effect of product quality and price on the decision to use Indihome by PT Telekomunikasi Indonesia (Telkom). This type of research was quantitative. The population in this study were Indihome consumers in Jombang district, and a sample of 86 people. Data analysis using multiple linear regression method and hypothesis testing and coefficient of termination. Based on the research results indicate that the product quality and price of Indihome influence consumer decisions to buy these products.

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Journal Info
Eksis: Jurnal Riset Ekonomi dan Bisnis
Website

Abbrev

001

Publisher

STIE PGRI Dewantara Jombang

Subject

Economics, Econometrics & Finance

Description

EKSIS: Jurnal Riset Ekonomi dan Bisnis merupakan kumpulan artikel tentang kajian ilmu ekonomi dan Penelitian dalam bidang Bisnis, Manajemen serta Akuntansi. Jurnal ini di terbitkan dalam rangka berperanserta dan memberikan sumbangan pemikiran dunia pendidikan tinggi dalam mendorong pembangunan ...