Jemasi Jurnal Ekonomi Manajemen dan Akuntansi
Vol 17 No 1 (2021): Jemasi: Jurnal Ekonomi Manajemen dan Akuntansi

STRATEGI PEDAGANG MENGHADAPI PERSAINGAN (STUDI KASUS WARUNG SEMBAKO PAK RAHMAD DI DEPOK)

Arif, Arif Muhammad (Unknown)



Article Info

Publish Date
08 Jun 2021

Abstract

This study aims to find out more about the management of the basic food stall business so that it can compete with other basic food stalls. The method used in this research is a qualitative and quantitative analysis method. Qualitative analysis is used to determine the management process using management functions (Planning, Organizing, Actuating, Controlling), and quantitative analysis using the calculation of Cash Flow, Break Even Point (BEP), Payback Period, and B/C Ratio (Benefit Cost Ratio). ). From the results of the calculation of the financial aspect, it can be seen that the profit of Mr. Rahmad's food stall business using cash flow calculations is Rp. 7,670,000 per month, while the payback period is 4 months, the return on investment is acceptable. The calculation of the unit BEP is 143.36 kg. Meanwhile, the rupiah unit BEP is Rp. 3,442,959. According to the calculation of the Benefit Cash Ratio of 18.4 > 1, Pak Rahmad's basic food stall is feasible.

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Journal Info

Abbrev

jemasi

Publisher

Subject

Economics, Econometrics & Finance

Description

Jemasi (1858-2702) is a peer-reviewed journal which is published by Economic Faculty Universitas IBA publishes biannually in June dan December. It is also published in two versions; print out and electronic. This journal provides immediate open access to its content on the principle that making ...