JURNAL PUNDI
Vol 4, No 3 (2020)

PENGARUH STRATEGI PROMOSI DAN FASILITAS TERHADAP PEMILIHAN TEMPAT WISATA ANAI LAND

Salma Yetti (Sekolah Tinggi Ilmu Ekonomi KBP)



Article Info

Publish Date
30 Jun 2021

Abstract

    Fast traslate Icon translate The purpose of this study was to determine the effect of promotion strategies and facilities on the selection of anai land tourist attractions. The population of this study was that of anai land tourism visitors in June 2019 with a total of 3,774 visitors. Use the Slovin formula to determine the sample. The number of samples used was 98 respondents. Data collection was carried out by means of a questionnaire measured by a Likert scale. The results showed that the promotion strategy had a positive and significant effect on the choice of tourist attractions as indicated by a significant value of 0.00, while facilities had no positive and significant effect on the choice of tourist attractions indicated by a significant value of 0.801.

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Journal Info

Abbrev

jurnal-pundi

Publisher

Subject

Economics, Econometrics & Finance Social Sciences

Description

Jurnal Pundi ( E-ISSN: 2656-2278 ) adalah jurnal ilmiah yang bertujuan untuk menyediakan platform bagi para peneliti mapan dan karier awal. Jurnal ini menerima penelitian- makalah berbasis dari bidang Manajemen, Akuntansi, dan Ilmu Ekonomi. Diterbitkan oleh Sekolah Tinggi Ilmu Ekonomi Keuangan, ...