Jurnal Admmirasi
Vol 6 No 1 (2021): June

The Efforts of Maintaining the Outpatients' Loyalty of X Hospital

Marten Bhara Suryo Aji (UMY)
Nuryakin . (Unknown)



Article Info

Publish Date
20 Jul 2021

Abstract

This study themed expectations of service quality, patients’ satisfaction, and patients’ loyalty. This theme is considered in accordance with the mission of the hospital and in the national context that is in line with JKN (National Health Insurance) spirit that targets Universal Health Coverage (UHC) in 2019. This study used quantitative research, the design was cross-sectional, without giving any treatment to the subjects. The research method used was a survey research method. Average patients in X Hospital stated that they were dissatisfied with the dimensions of Reliability, Assurance, Empathy, Accessibility, and Affordability. However, the dimensions of tangibles and responsiveness were suitable for what patients got in the service. There is a gap between the expectation of service quality affecting the satisfaction of outpatients in X Hospital. Expectation variable has a significant effect on satisfaction, and satisfaction variable does not have a significant effect on loyalty, so it can be concluded that satisfaction variable does not mediate the effect of expectation on loyalty.

Copyrights © 2021






Journal Info

Abbrev

admmirasi

Publisher

Subject

Economics, Econometrics & Finance

Description

ISSN: 2685-8142 (Online) ISSN: 2477-6947 (cetak). JURNAL ADMMIRASI berfokus pada penelitian dan tinjauan penelitian terkait dengan manajemen rumah sakit yang relevan untuk pengembangan teori dan praktik manajemen rumah sakit di Indonesia dan Asia Tenggara. JURNAL ADMMIRASI mencakup berbagai ...