FIRM: Journal of Management Studies
Vol 5, No 2 (2020): FIRM JOURNAL OF MANAGEMENT STUDIES

FACTORS INFLUENCING INDONESIAN MILLENIALS’ TRAVEL DECISION: A CASE OF BANGKOK

Farida Komalasari (President University)
Eko Ganiarto (President University)



Article Info

Publish Date
04 Sep 2020

Abstract

The number of Indonesian millenials visiting Bangkok is increase year by year.  There must be a strong reason, why Indonesian millenials decide to visit Bangkok.  This research aims to find out the factors influencing Indonesian millenials’ travel decision to visit Bangkok.  The push and pull travel motivations theory are used to develop the research framework.  A quantitative research with primary data collected   by using a questionnaire is done.  The data analysis used in this research is linear regression.  There are two models, multiple linear regression and simple linear regression.  A multiple linear regression is used to find out the factors of traveler satisfaction, while a simple linear regression is used to find out the influence of traveler satisfaction toward travel decision.  The result shows that there are five push factors and five pull factors influencing traveler satisfaction, and at the end, traveler satisfaction influences travel decision.  The five push factor are knowledge and culture, friendship, social status, sightseeing, and new experience.  Meanwhile the five pull factors are local values, destinations features, historical values, cultural values, and outdoor attraction.  Relaxation, as a part of push factor, does not influence traveler satisfaction.Keywords: Push and Pull Travel Motivations, Traveler Satisfaction, Travel Decision,Indonesian Millenial, Bangkok

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Journal Info

Abbrev

FIRM-JOURNAL

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

FIRM: Journal of Management (Print ISSN: 2527-5852; Online ISSN 2541-3473) is a scientific journal in the field of management that publishes scientific writings on pure and applied research as well as general commentaries on the development of theories, methods and related applied sciences. The ...