Dinasti International Journal of Education Management and Social Science
Vol. 2 No. 3 (2021): Dinasti International Journal of Education Management and Social Science (Febru

DETERMINATION OF PURCHASING DECISIONS AND CUSTOMER SATISFACTION: ANALYSIS OF SERVICE QUALITY AND PRODUCT QUALITY (MARKETING MANAGEMENT LITERATURE REVIEW)

Wydyanto, Wydyanto (Unknown)
Rafqi Ilhamalimy, Ridho (Unknown)

Article Info

Publish Date
17 Mar 2021

Abstract

The purpose of writing Literature Review Papers is to determine the effect of variable product quality and service quality on purchasing decisions and customer satisfaction. With qualitative methods and Library Research. The results showed that product quality effect on purchasing decisions, product quality effect on customer satisfaction, service quality effect on purchasing decisions, service quality effect on customer satisfaction and purchasing decisions effect on customer satisfaction.

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Journal Info
Dinasti International Journal of Education Management and Social Science
Website

Abbrev

DIJEMSS

Publisher

Dinasti Publisher

Subject

Education

Description

Dinasti International Journal of Education Management and Social Science (DIJEMSS) is the scientific journal of educational and social science research published since 2019 by Dinasti Publisher. Dinasti International Journal of Education Management and Social Science (DIJEMSS) articles which ...