International Journal of Business Studies
Vol 5 No 2 (2021): International Journal of Business Studies (IJBS)

Marketing Research Trends: Issues and Research Direction

Linus Osuagwu (American University of Nigeria)

Article Info

Publish Date
30 Jun 2021

Abstract

Marketing research is the systematic and objective conceptualization of a marketing problem, and the consequent collection, analysis, interpretation and reporting of data and information in order to clarify the marketing problem and/or solve it. It has both theoretical and practical forms of importance, with varying trends in issues, methods and practices. This paper examines salient marketing research trend issues and proposes a research direction in business organizations which will help to provide relevant theoretical and practical insights and opportunities.

Copyrights © 2021




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Journal Info
International Journal of Business Studies
Website

Abbrev

ijbs

Publisher

Sekolah Tinggi Manajemen IPMI

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

International Journal of Business Studies (IJBS) is an international open access and peer-reviewed journal published tri-annually in February, June, and October by IPMI Research Center, Sekolah Tinggi Manajemen IPMI. IJBS aimed to provide research articles in order to have a significant implication ...